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Emily Graham

Maximising Your Professional Photos: A Social Media Strategy Guide



Whether you’ve had a personal branding session or had a fresh headshot taken, your professional photos can be powerful tools to elevate your social media presence. But how do you ensure these images make the impact they should? Here are some tried and tested tips on how you can effectively use your professional photos across various social media platforms to create a cohesive and engaging online persona.



Woman leaning against graffiti backdrop.

Profile Pictures: The Face of Your Online Presence


Your profile picture is the first thing people see when they visit your social media profile. It’s your digital handshake, so it’s important to choose a photo that truly represents you. For platforms like LinkedIn, a clean, well-lit headshot with a professional expression is ideal. On more casual platforms like Instagram or Facebook, you have a bit more freedom. Consider using a photo from your personal branding session that reflects your personality. If you’re a creative professional, maybe choose a shot that shows you in action, whether you’re brainstorming, creating, or simply enjoying your craft. Remember, consistency is the key—try to use the same or similar photos across platforms to build recognition and trust.


Artists working on book binding in studio.

Banners and Cover Photos: Setting the Tone for Your Profile


The banner or cover photo is often forgotten about, but it’s a valuable piece of space. This large image at the top of your profile is the perfect place to showcase the broader aspects of your personal brand or business. If you’ve had a personal branding session, this is where you can display an image that tells a story about what you do or what you’re passionate about. For LinkedIn, consider a banner that reflects your industry or work environment—something that subtly hints at your expertise. For example, if you’re in the creative industry, a high-quality image of you working in your studio or interacting with clients could be very effective. On Facebook, your cover photo can be a bit more relaxed. Perhaps a candid family photo from a recent session, or an image that encapsulates a key value or hobby you hold dear. This personal touch can make your profile feel warm and friendly.


Posts That Engage: Showcasing Your Story

When it comes to posting on social media, your professional photos are more than just images; they’re storytelling tools. Each post is an opportunity to engage with your audience, share your journey, and build your brand.

For personal branding photos, consider sharing images that highlight different aspects of your work or lifestyle. Pair these with captions that provide insight into your process, challenges, or successes. If you’re a business owner, share behind-the-scenes shots with stories about how you serve your clients or what inspires your work.


Artist working on clay head.

On platforms like Instagram, where visual appeal is important, create a cohesive feed using a consistent editing style for your photos. Use your branding images to establish a theme that resonates with your audience. You can also leverage Instagram Stories and Reels to share more dynamic content—quick tips, day-in-the-life clips, or client testimonials. These formats allow you to connect with your audience in a more informal, engaging way.



Consistency Across Platforms: Building Recognition


One of the most important aspects of using your professional photos across social media is consistency. By consistently using the same profile picture, or variations of a theme, across platforms, you create a unified and recognisable brand. This consistency helps build trust with your audience—they’ll come to know and recognize your style and the quality of your content.

Portrait of woman in urban setting

Refreshing Your Content: Keeping It Current


Finally, don’t forget to keep your content fresh. As your brand evolves, your photos might too. Regularly update your profile pictures, banners, and posts to reflect any changes in your business, style, or personal life. New headshots or branding sessions can breathe new life into your online presence and keep your audience engaged.


Your professional photos are more than just images; they’re a powerful tool to tell your story, connect with your audience, and build your brand across social media.

By strategically using them across different platforms, you can create a strong, cohesive online presence that truly represents who you are and what you stand for.



Thank you for taking the time to read this blog, I really hope you found it helpful. Please get in touch if you want to know more about any of the photography services I offer, including:



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