Personal Branding photography is an investment in your business, but also in yourself. You’ve done the hard part and now own a set of images with a cohesive style that tells your story and shows your customers who you are and what you do best. Here are some of the ways you can incorporate your branded images throughout your digital and print marketing platforms and even reuse them as bespoke content imagery.
SOCIAL MEDIA PROFILES Your social media profiles are a great way to instantly show people your personality. Your images will help your audience get to know you while building trust in your brand and instant recognition. Updating your profile picture across all social media platforms including LinkedIn, Facebook, Instagram, YouTube, Twitter and Pinterest, is essential. You could choose the same photo for all platforms or even a variety of images from the same session. For example, use a more casual portrait for Instagram and Facebook and a more professional- looking image for LinkedIn.
AS SOCIAL MEDIA CONTENT Whether you’re a creative, a coach, an entertainer or a small business owner, having a library of custom imagery to post on social media is incredibly helpful and time-saving. You can use images from your photoshoot to create content and posts that engage your audience. It could be a personal introduction to new followers or a behind-the-scenes look at what it is you make or do. You could even add quotes to a photo to show off your brand values or text to an image to create simple ads. Hiring a Personal Branding photographer rather than using stock imagery or taking your own iPhone photography will not only look better in terms of quality but will also show your customers that you are invested in your business.
PRESS RELEASES The right image can compel us to read a story as much as a good title can. When sending press releases, it is really important to help the journalist visualise what the article would look like in a magazine or online. Whether it’s an online publication, a local magazine, or a nationally distributed one, having a handful of professional headshots or behind-the-scenes business photos to submit with your article is incredibly useful and will set you apart from other submissions.
ACROSS YOUR WEBSITE
Your “About” page is the best way to tell your visitors who you are, what you do, and how you will be able to help them. By adding your photo, you allow them to put a face to your name, so they instantly form a connection with you. The personal touch goes a long way toward building trust and lasting relationships. Using personalised and unique imagery on your website is one of the best ways to build your brand and instil trust in potential clients who are just getting to know you. It's easy to tell whether a photo is a stock image or not, so having photography that is completely custom to your business is key to having an instantly trustworthy website. You can also use your Personal Branding photographs for any blog posts or articles you write and publish on your website.
EMAILS AND NEWSLETTERS If you have an emailing list and regularly send out Newsletters, including your Personal Branding images can be great for instant recognition or for showing life behind the scenes. If you don't already have a mailing list I can strongly recommend starting to create one. I love using Instagram and Facebook to keep in touch with clients, however, we've all heard the horror stories of accounts being hacked or suspended by Facebook and if that happens you could lose your client contacts overnight. Once you do have and maintain a mailing list, it’s equally important to stay in touch with people. It’s so much easier to put together email content when you already have custom imagery ready to go. Repurposing content you create for social media for your emails is an easy way to reach those clients that aren’t on the other platforms.
TO SELL PRODUCTS AND SERVICES If you have an online shop, it goes without saying that you will have photographs that show off your products. But if you provide a service rather than selling a tangible product, it’s equally important to have photography that showcases the full range of what you do. Personal Branding photos can demonstrate how you work with your clients and gives new customers a chance to take a look at what you might be able to do for them. This is one of the reasons why planning and storyboarding a Personal Branding Session with your photographer is so important. It allows you to capture strategic imagery in greater variety with a more cohesive look than you would otherwise.
Thank you for taking the time to read this blog, I really hope you've found out something new about Personal Branding Photography. Please get in touch if you want to know more about this topic or about any of the other photography services I offer including:
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