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Emily Graham

Getting to Grips with Imposter Syndrome and Embracing Confidence


Running your own business is no small feat, and I know firsthand the challenges that come with it. One hurdle we often face is imposter syndrome—the nagging feeling that we're not good enough or that our success is just a stroke of luck. In this blog, I wanted to take a closer look into imposter syndrome, explore how it affects people who run their own businesses, and most importantly, discover practical strategies to overcome it or even just embrace it.


Some of the meanest things I’ve ever said - I’ve said to myself. Those words can creep in when we least expect it, making us doubt our achievements and sometimes even fear that someone will expose us as a fraud. Even when we receive praise or evidence of our talent, we tend to brush it off, putting our accomplishments down to luck rather than our own abilities. As a photographer who uses social media frequently, I’m constantly bombarded with beautiful work from others in my industry. It's easy to fall into the comparison trap and feel like we're not measuring up. But what if anything, can we do about it?

1. Recognize and Reframe Negative Thoughts:

First things first, let's acknowledge those negative thoughts that fuel imposter syndrome. Take a step back and objectively assess your achievements, skills, and unique style. Can anyone do what you do the way that you do it? Remind yourself that you've worked hard to get where you are, and you belong in this industry just as much as anyone else.


2. Seek Support and Constructive Feedback:

Remember, you're not alone in this journey. Connect with others in your field, and mentors, or join communities where you can share experiences and learn from others. Surrounding yourself with like-minded individuals provides support and reassurance. Seek constructive feedback from trusted sources, which will help you grow while reinforcing your strengths.


3. Celebrate Your Accomplishments:

Don't downplay your successes, no matter how small they may seem. When clients give you positive feedback, proudly display it on your website or social media. Reflecting on your achievements serves as a powerful reminder of your talent and the impact your service has on others.



4. Focus on Growth, Not Perfection:

Let go of the pursuit of perfection—it's an endless chase! Instead, prioritize growth and continuous improvement. Each client contact is an opportunity to refine your skills and improve. Remember, even people at the top of their game are always learning and evolving.


5. Embrace Failure as a Stepping Stone:

Failure is not a reflection of your worth—it's a natural part of any journey. Embrace the lessons that come with setbacks, learn from your mistakes, and adapt. Every successful story has challenges along the way, so don't let them define you.



6. Cultivate a Supportive Mindset:

Replace self-doubt with self-compassion. Treat yourself with kindness, acknowledge your efforts, and be patient with your progress. Surround yourself with positive influences, whether it's inspiring podcasts, motivational books, or supportive friends and family who believe in your abilities.

Thank you for taking the time to read this blog, I really hope you found it helpful. Please get in touch if you want to know more about any of the photography services I offer, including:



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